Keto for India Case Study
Sector: Health and fitness
1. Digital Marketing Strategy
2. Content Creation
4. Google Ads (CPC)
5. Social Media Marketing (Facebook)
The client wanted to promote herself as a brand and Keto coach. We devised a marketing strategy which revolved around giving a complete makeover to her existing online presence, promoting her weight loss journey, building trust amongst audience, and motivating readers to join her Keto Diet Program.
We designed and launched a marketing campaign aimed at the target audience through informative content and visuals that helped educate people about Keto diet. We addressed common pain points to start conversation with appropriate call-to-actions compelling people searching online for weight loss to enrol for her weight loss/diet program.
Ketoforindia.com monthly traffic quickly jumped from 9,000 page views per month to 77,000 page views per month. As for Facebook campaign, the number of page likes are a little over 15,000. Signups through enquiry form have increased by about 83%.
- Page views (in last 12 months): 363,000
- Facebook page likes: 15,000
- Increase in form signups: 63%