Social Media Marketing Agency

Data Mining and Analytics

Analyse first and engage second is our approach. Our social media marketing strategy is backed by data and analysis. Listening to your audience and analysing their likes and preferences is the groundwork that we do before posting content on your social media profiles.

Identifying Industry Influencers

Identifying social media influencers in your niche/industry and engaging them for possible collaborative projects or discovering their best practices.

Automating and Keeping the Human Element

Some social media marketing tasks are repetitive and time consuming. Most of such tasks can be automated by online tools. We use social media marketing tools to automate tasks like tagging people and assigning relevant hashtags to social media posts.

These tools also help us utilize the saved time in engaging with people and building community. This is where the human element is needed.

Growing Audience and Engaging with Community

While a huge number of followers/fans may give an ego boost, numbers do not always translate to good engagement and legit leads. The time-tested strategy of sharing valuable and quality content on a consistent basis still works for growing engagement and community on social media platforms.

Dealing with Negative Feedback and Reviews

Social media platforms have become the preferred channel of communication with brands. Customers often leave feedback/reviews on your social profiles (Facebook, Instagram). Both positive and negative feedback are valuable for your brand.

Skilfully dealing with negative feedback forms a part of the larger social media marketing strategy.

Creating and Sharing Content

Content creation and publishing is the core of every social media strategy. There are a number of things to consider before posting, tweeting or pinning from social media channels.

A content may perform great on one social media platform and completely fail to gain any engagement on others. We use data and tools to find content – relating to keywords of our social media strategy – that is performing better on a specific network, and shape our marketing strategy accordingly.

Content creation and publishing strategy vary from industry to industry. Plus, it is audience and social media network specific.

Before creating content for different social media networks, we do a content audit of existing content. We look for posts that performed well and which did not. This process is done by exporting analytics of all networks to spreadsheets and filtering and arranging data according to the engagement metrics.

After the social media content audit, we create targeted content that:

• Promotes products or services
• Boosts visibility
• Educates
• Entertains
• Improves customer engagement
• Promotes contests
• Improves brand loyalty

Competitor Analysis

If you want to stay ahead of the curve, understanding your competitor’s social media strategies is important. After a thorough competitor analysis, we list down things we can do better and differently to keep your brand ahead of your competitor.