SEO (Search Engine Optimization) Services

 

 

As they say, the proof is in the pudding, we are an established SEO agency with a proven track record of achieving deliverables in a given time frame. 

SEO Services

As they say, the proof is in the pudding, we are an established SEO agency with a proven track record of achieving deliverables in a given time frame. 

Rather than wasting our time and energy on every niche-related keyword, we plan and focus our strategy on the keywords that actually generate leads and bring actual customers to our clients. 

After in-depth keyword research, we quote you only the business-impacting keywords that will result in a positive return on investment (ROI) within a clear timeline. 

We offer comprehensive digital marketing and SEO services that are focused on achieving deliverables through data analysis and latest SEO techniques. We have been in the digital and SEO marketing domain for eight years.

Work with a team of SEO experts that will:

  • Discover your business goals and opportunities
  • Craft a strategy to improve Google visibility and website traffic
  • Convert website traffic to leads and sales

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How SEO will Grow Your Business

Most businesses are skeptical about how important SEO can be in the growth of their business and online presence. As a matter of fact, ranking on the first page (with the help of SEO) is a vital source of new customers.

Even if you’re not convinced by the power of SEO results, your competitors are using it. Their websites are getting more views and more attention than yours, so if you’re still on the fence, here are some tangible ways in which SEO will grow your business.

  • Better quality traffic
  • Higher conversion rate
  • Improved brand visibility
  • Increased brand awareness
  • Higher credibility
  • Access to valuable data
  • Ahead of the competition
  • Amplified local marketing efforts

Our Approach

Our Approach to SEO Marketing

Website Design and Structure

We follow the best practices while developing and structuring a website. Sleek design, aesthetically appealing color schemes, and clear layout have become essential for a good user experience and achieving high conversion rates. Our design and layout practices are geared toward giving the best user experience.

Meaningful Content

Content is king in the digital marketing domain and it will remain so regardless of pesky Google core updates. Content that serves user queries in the best possible way is the basic blueprint for our content creation team.

Authority Backlinks

The number and quality of referring domains and backlinks is an important factor for high search engine rankings. Our approach in the backlink building process follows Google webmaster guidelines. We never indulge in spammy or link buying schemes.

Tracking

Tracking the progress of a digital marketing or SEO campaign is essential to determine how well our SEO strategies are working. At Flexinet, we track our progress through Google flagship tools like Google Search Console and Google Analytics.

Our SEO Marketing Workflow

Before planning an SEO strategy, we need to understand your marketing goals. Do you want to: 

  • Get more traffic
  • Drive more organic leads
  • Rank higher in search engines for target keywords
  • Get more newsletter sign-ups
  • Score better visibility on Google (brand building)
Other information imperative to building a strong SEO strategy to reach your marketing goals include: 

  • Posts or pages on your website more valuable to your business
  • Target audience
  • Your company USP
  • Any significant drop in website traffic, lately (if any)
  • Website ever been penalized by Google or any other search engine

SEO Workflow

1. Website Technical Audit

Tech audit starts with identifying usual suspects like sitemap issues, indexing issues, crawling errors, coverage issues, redirect loops, SSL issues, and using the “site:” operator to find pages in Google index.

Then we go under the hood and check for mobile-friendliness, canonical errors, Google web vitals page loading scores, and 404 pages. In our final phase of the technical SEO audit, we use SEO tools to find pages with no/poor title tags, meta descriptions, and header tags. We also analyse URL structure, crawl depth and duplicate title tags and meta descriptions for better search engine rankings.

2. Competitor Analysis

After performing a tech audit, we identify and validate your top competitors and go for an in-depth competitor analysis. We understand and brainstorm their best practices, backlink profile, and content quality to structure our SEO strategy as per the competitor analysis.

3. Keyword Research

Keyword research is paramount to achieving digital marketing and SEO goals. There are many ways to find keywords or keyphrases that a customer uses to find a product or service. For mining relevant keywords, we start with basic and free keyword research tools like Google Keyword Planner and Ubersuggest. Google Suggest is another keyword goldmine we leverage to our advantage.

After discovering relevant keywords that are specific and crucial to your business, we move on to on-page optimization.

4. On-Page SEO

We identify basic on-page SEO issues using SEO tools, but fixing optimization issues on individual pages and posts to earn relevant traffic takes a lot of time and effort as it can’t be done with an SEO tool. Our SEO workflow includes following steps:

  • Including keyword in the page/post URL
  • Keeping target URLs as short as possible
  • Front-loading keyword in the page/post title
  • Including keyword in the first paragraph
  • Including target keyword in heading tags (H1-H4)
  • Optimizing images (file name and alt tag)
  • Inserting authoritative links in the page/post
  • Keyword-optimized internal linking

5. Link Building

Apart from natural links that quality content generates, we devise tactics and implement a strategy to build quality and relevant backlinks. Though a link building strategy varies from project to project, we normally follow a standard procedure which includes:

  • Outreach and guest posting
  • Broken (404) link building
  • Blog comments
  • Forum participation
  • Contribution on Q&A sites like Reddit and Quora

LET’S TALK

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