Homecrux Case Study
Sector: Home & Lifestyle
1. Content Creation
3. Social Medial Marketing
Being in a very competitive niche of home decor and lifestyle, Homecrux.com as an online magazine required us to increase its overall reach online (organic traffic and social media footprint), hence ad revenue.
We approached the website with a focus on content marketing majorly focused at search engine optimization (SEO), Pinterest and Facebook. The homepage and inner pages of the website feature engaging content (visual + written) that rank on 1-2nd places of search engine (Google) and is shared a thousand times on social channels such as Facebook and Pinterest.
Homecrux.com reached organic traffic of over 2,805,500 in last 12 months, while creating ripples on Pinterest with a little over 49 Million monthly impressions and over 50,000 weekly reach on Facebook. The campaign helped Homecrux.com increase its monthly revenue by over 76%.
- Page views (in last 12 months): 2,805,500
- Pinterest monthly impressions: 49 Million
- Facebook weekly reach: 50,000
- Ad revenue increased: 76%